The global concept of shopping has become a dominant agent of urban life. It is today a platform of urbanism par excellence and structuring element of the contemporary city – in some cases even, reason of its existence. Far from stabilizing, this urban model is the subject of constant challenges and changes as a reflection of society itself. New approaches to retail space, technologies and marketing strategies, as well as their emerging hybridization with cultural and recreational environments, require innovation and constant flexibility in the design and planning of shopping centres.
For more than a 20 years we have been working closely with international consultants and retailers to explore and design strategies to make mall an experience of contemporary life a stimulating and astonishing activity.